Starting September 2017, these advertisements are part of a series being released through the year to grow the digital footprint and social media of the Real Women in London brand. To start the series is a 3 piece set focused on the brand's identity. Aware of the time of year and location, the 3 piece set displays visuals parallel to Autumn, the Western Fair and students coming back for the school year. Music and inspirational words, connect and create, understanding and trust, followed by a symbol of good faith: the giveaway, come together to form a relationship between the brand and it's viewers.
Released during the fair, this set of 3 are a success, multiplying social media following by 3x in 4 days and becoming top 4 Google search listings in 7 days, for the magazine and the sponsor Full PDF.